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Why does variable data printing take more time to plan than a traditional...

It takes more time because of the planning that goes into the front end when you create a variable data campaign. Not only does it take more time on your part, it also takes more time on your vendor’s...

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Where do you get data?

Sometimes you have data already to start your direct marketing campaign…sometimes you don’t. If you don’t have a database of targets for your “pitch” then you need to get a list for your campaign. A...

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Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise,...

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Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more...

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Where’s the beef?

Can you tell I grew up in the 80′s? “Where’s the beef?” is a saying may famous by the little old lady in the Wendy’s ads when I was a kid. You heard it everywhere. When it comes to direct marketing you...

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How to have success with direct mail

Is there such a thing as success with direct mail? Of course there is. If there wasn’t it wouldn’t still be the #1 method for getting your message out. That said, if you don’t do it right your chances...

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